{"id":31941,"date":"2026-10-14T08:45:19","date_gmt":"2026-10-14T08:45:19","guid":{"rendered":"https:\/\/dnddemo.com\/shopqjs\/?page_id=31941"},"modified":"2026-10-14T09:04:21","modified_gmt":"2026-10-14T09:04:21","slug":"diamond-size-guide","status":"publish","type":"page","link":"https:\/\/dnddemo.com\/shopqjs\/diamond-size-guide\/","title":{"rendered":"Diamond Size Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31941\" class=\"elementor elementor-31941\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-26bca7d7 wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"26bca7d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f802153 wd-el-breadcrumbs text-left elementor-widget elementor-widget-wd_element_breadcrumbs\" data-id=\"f802153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_element_breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"wd-breadcrumbs\"><a href=\"https:\/\/dnddemo.com\/shopqjs\/\">Home<\/a><span class=\"wd-delimiter\">\/<\/span><span class=\"wd-last\">Page<\/span><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d7331f elementor-widget elementor-widget-heading\" data-id=\"52d7331f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Diamond Guide<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e86e8 elementor-widget elementor-widget-heading\" data-id=\"19e86e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Everything you need to choose the perfect diamond.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1702ea01 wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"1702ea01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e09a7e1 elementor-widget elementor-widget-heading\" data-id=\"5e09a7e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Four C\u2019s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e549dc9 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"e549dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Diamonds are not only \u2018a girl\u2019s best friend\u2019, they can also be an excellent investment. When shopping for diamond jewellery, the most important points for judging quality are the Four C\u2019s \u2013 cut, carat, clarity and colour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e61cba color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"26e61cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The following guide explores these vital points, so you can be sure to buy diamond jewellery that you\u2019ll treasure forever.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfcf63e elementor-widget elementor-widget-html\" data-id=\"7cfcf63e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"text-align:center;font-family:Figtree,sans-serif\"><a href=\"#cut\" style=\"display:inline-block;background:#f3e6d3;color:#3b1e18;border-radius:30px;padding:10px 24px;font-size:14px;font-weight:600;margin:4px 6px;text-decoration:none\">Cut<\/a><a href=\"#carat\" style=\"display:inline-block;background:#f3e6d3;color:#3b1e18;border-radius:30px;padding:10px 24px;font-size:14px;font-weight:600;margin:4px 6px;text-decoration:none\">Carat<\/a><a href=\"#clarity\" style=\"display:inline-block;background:#f3e6d3;color:#3b1e18;border-radius:30px;padding:10px 24px;font-size:14px;font-weight:600;margin:4px 6px;text-decoration:none\">Clarity<\/a><a href=\"#colour\" style=\"display:inline-block;background:#f3e6d3;color:#3b1e18;border-radius:30px;padding:10px 24px;font-size:14px;font-weight:600;margin:4px 6px;text-decoration:none\">Colour<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-3b1a1729 wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"3b1a1729\" data-element_type=\"container\" data-e-type=\"container\" id=\"cut\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-215fe3e6 e-con-full e-flex e-con e-child\" data-id=\"215fe3e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-33af08c0 e-con-full e-flex e-con e-child\" data-id=\"33af08c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28b86890 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"28b86890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 2px; font-size: 13px; font-weight: bold; color: #8f6a1c;\">01<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445f7f2b elementor-widget elementor-widget-heading\" data-id=\"445f7f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cut<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc7b25b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7dc7b25b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c645d1 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"57c645d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Diamonds are crystals made of pure carbon, one of the hardest substances known. The only object able to cut a diamond is another diamond.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78374c3a color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"78374c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe way a diamond is cut is the most important factor in bringing out its potential and in appraising its value. A well-cut diamond reflects light spectacularly and has a glorious sparkle.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144d695c color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"144d695c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cut and shape are different: the cut is about the facets and angles that reflect light and brilliance, while the shape is the geometric form after cutting and polishing. The round \u201cbrilliant\u201d cut is arguably one of the best for bringing out a diamond\u2019s beauty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-724212c4 e-con-full e-flex e-con e-child\" data-id=\"724212c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f41613d elementor-widget elementor-widget-image\" data-id=\"5f41613d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-shape-1024x379-1.jpg\" class=\"attachment-full size-full wp-image-31945\" alt=\"\" srcset=\"https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-shape-1024x379-1.jpg 1024w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-shape-1024x379-1-400x148.jpg 400w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-shape-1024x379-1-768x284.jpg 768w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-shape-1024x379-1-430x159.jpg 430w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-shape-1024x379-1-700x259.jpg 700w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-shape-1024x379-1-150x56.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-45edca7e wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"45edca7e\" data-element_type=\"container\" data-e-type=\"container\" id=\"carat\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4db31b58 e-con-full e-flex e-con e-child\" data-id=\"4db31b58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4011553c e-con-full e-flex e-con e-child\" data-id=\"4011553c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-197752be color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"197752be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"letter-spacing:2px;font-size:13px;font-weight:700;color:#8f6a1c\">02<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5050adc3 elementor-widget elementor-widget-heading\" data-id=\"5050adc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Carat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbaed3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ddbaed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10251cf8 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"10251cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Carat is the traditional unit of measurement for gemstone weight, equivalent to one-fifth of a gram. Diamonds that are larger in carats tend to be more expensive, but cut and clarity also affect pricing significantly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-520ded83 e-con-full e-flex e-con e-child\" data-id=\"520ded83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-551e640d elementor-widget elementor-widget-image\" data-id=\"551e640d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"227\" src=\"https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-carat-1024x227-1.jpg\" class=\"attachment-full size-full wp-image-31946\" alt=\"\" srcset=\"https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-carat-1024x227-1.jpg 1024w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-carat-1024x227-1-400x89.jpg 400w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-carat-1024x227-1-768x170.jpg 768w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-carat-1024x227-1-430x95.jpg 430w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-carat-1024x227-1-700x155.jpg 700w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-carat-1024x227-1-150x33.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-b0243a9 wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"b0243a9\" data-element_type=\"container\" data-e-type=\"container\" id=\"clarity\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ca03e09 e-con-full e-flex e-con e-child\" data-id=\"3ca03e09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-23b8abf9 e-con-full e-flex e-con e-child\" data-id=\"23b8abf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-799ea15c color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"799ea15c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"letter-spacing:2px;font-size:13px;font-weight:700;color:#8f6a1c\">03<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30d3444c elementor-widget elementor-widget-heading\" data-id=\"30d3444c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clarity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b72019c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1b72019c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271da6b color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"271da6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Most diamonds have inclusions or flaws. These are often invisible to the naked eye, but they affect a jeweller\u2019s valuation and the flow of light that makes the stone dazzle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05d6f5 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"a05d6f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Diamonds with no flaws are extremely rare and are graded FL (flawless) or IF (internally flawless). The grading scale for the other levels is:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a00e37e elementor-widget elementor-widget-html\" data-id=\"a00e37e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<ul style=\"list-style:none;margin:0;padding:0;font-family:Figtree,sans-serif\"><li style=\"display:flex;justify-content:space-between;gap:16px;padding:12px 18px;background:#fff;border:1px solid #eadfce;border-radius:10px;margin-bottom:8px;font-size:15px;color:#5a4a42\"><span>Imperfect (flaws visible to the naked eye)<\/span><strong style=\"color:#0f3b5e;white-space:nowrap\">I1 \u2013 I3<\/strong><\/li><li style=\"display:flex;justify-content:space-between;gap:16px;padding:12px 18px;background:#fff;border:1px solid #eadfce;border-radius:10px;margin-bottom:8px;font-size:15px;color:#5a4a42\"><span>Slightly Imperfect (smaller flaws)<\/span><strong style=\"color:#0f3b5e;white-space:nowrap\">SI1 \u2013 SI2<\/strong><\/li><li style=\"display:flex;justify-content:space-between;gap:16px;padding:12px 18px;background:#fff;border:1px solid #eadfce;border-radius:10px;margin-bottom:8px;font-size:15px;color:#5a4a42\"><span>Very Slightly Imperfect (tiny flaws)<\/span><strong style=\"color:#0f3b5e;white-space:nowrap\">VS1 \u2013 VS2<\/strong><\/li><li style=\"display:flex;justify-content:space-between;gap:16px;padding:12px 18px;background:#fff;border:1px solid #eadfce;border-radius:10px;margin-bottom:8px;font-size:15px;color:#5a4a42\"><span>Very Very Slightly Imperfect (miniscule flaws)<\/span><strong style=\"color:#0f3b5e;white-space:nowrap\">VVS1 \u2013 VVS2<\/strong><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f66cdb6 e-con-full e-flex e-con e-child\" data-id=\"4f66cdb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa25775 elementor-widget elementor-widget-image\" data-id=\"3aa25775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"239\" src=\"https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-clarity.jpg\" class=\"attachment-full size-full wp-image-31947\" alt=\"\" srcset=\"https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-clarity.jpg 888w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-clarity-400x108.jpg 400w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-clarity-768x207.jpg 768w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-clarity-430x116.jpg 430w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-clarity-700x188.jpg 700w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-clarity-150x40.jpg 150w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-22b68a19 wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"22b68a19\" data-element_type=\"container\" data-e-type=\"container\" id=\"colour\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a0619d2 e-con-full e-flex e-con e-child\" data-id=\"2a0619d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47a8f4f6 e-con-full e-flex e-con e-child\" data-id=\"47a8f4f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7293362d color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"7293362d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"letter-spacing:2px;font-size:13px;font-weight:700;color:#8f6a1c\">04<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d9eb76 elementor-widget elementor-widget-heading\" data-id=\"21d9eb76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Colour<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1b5fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4d1b5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3861b8c4 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"3861b8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A chemically pure diamond is perfectly transparent, but naturally formed diamonds almost always carry trace elements of yellow or brown. The more impurities a white diamond contains, the less it is worth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7394cbd6 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"7394cbd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Diamond colour is graded from D (colourless) to Z (light yellow). D, E and F are the best grades in their class, and the price reflects this. A quality diamond also needs good clarity and cut to showcase its brilliance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490cbde4 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"490cbde4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Black, pink, blue, green and yellow diamonds, especially with intense colouration, are extremely rare and tend to be pricey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c2cf7c4 e-con-full e-flex e-con e-child\" data-id=\"3c2cf7c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dcdd334 elementor-widget elementor-widget-image\" data-id=\"2dcdd334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"371\" src=\"https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-colour-1024x371-1.jpg\" class=\"attachment-full size-full wp-image-31948\" alt=\"\" srcset=\"https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-colour-1024x371-1.jpg 1024w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-colour-1024x371-1-400x145.jpg 400w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-colour-1024x371-1-768x278.jpg 768w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-colour-1024x371-1-430x156.jpg 430w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-colour-1024x371-1-700x254.jpg 700w, https:\/\/dnddemo.com\/shopqjs\/wp-content\/uploads\/2026\/10\/diamond-guide-colour-1024x371-1-150x54.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-5dd2487e wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"5dd2487e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17799f71 e-con-full e-flex e-con e-child\" data-id=\"17799f71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4d89acf2 e-con-full e-flex e-con e-child\" data-id=\"4d89acf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34997b93 elementor-widget elementor-widget-heading\" data-id=\"34997b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Need help choosing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5189865d color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"5189865d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Talk to our jewellery experts for personalised guidance on your diamond.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d6fc123 e-con-full e-flex e-con e-child\" data-id=\"7d6fc123\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-124d4864 elementor-widget elementor-widget-heading\" data-id=\"124d4864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">(+44) 755-5589-664<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa3de80 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"1fa3de80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Monday \u2013 Friday: 09:00 \u2013 20:00 \u00b7 info@shopqjs.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325265c5 elementor-widget elementor-widget-button\" data-id=\"325265c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home\/Page Diamond Guide Everything you need to choose the perfect diamond. The Four C\u2019s Diamonds are not only \u2018a girl\u2019s<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-31941","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dnddemo.com\/shopqjs\/wp-json\/wp\/v2\/pages\/31941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dnddemo.com\/shopqjs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dnddemo.com\/shopqjs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dnddemo.com\/shopqjs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dnddemo.com\/shopqjs\/wp-json\/wp\/v2\/comments?post=31941"}],"version-history":[{"count":52,"href":"https:\/\/dnddemo.com\/shopqjs\/wp-json\/wp\/v2\/pages\/31941\/revisions"}],"predecessor-version":[{"id":32055,"href":"https:\/\/dnddemo.com\/shopqjs\/wp-json\/wp\/v2\/pages\/31941\/revisions\/32055"}],"wp:attachment":[{"href":"https:\/\/dnddemo.com\/shopqjs\/wp-json\/wp\/v2\/media?parent=31941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}